introduction
On our journey, one of the important campaigns is Udan Panam. The Udan Panam campaign was organized for the Alain Gold and Diamonds New Branch Inauguration Ceremony at Karunagapally, Kollam Kerala. It’s simple game programming, and we display a single QR code that people can scan, register, scratch, and win. The scratch-off time has had better luck, and prices are now between 10 rupees and 1 lakh rupees. This is extremely beneficial for brand awareness, sales, and conversions.
Objectives
1) data collection
2) brand awareness
3) sales
4) conversions
Results
● When the Udan-Panam campaign began, 3,500 data points had been collected, and we remarketed this data and offered rewards to current customers if they introduced new customers to the brand.
● The Udan Panam campaign promotes the brands Alaingold and Diamonds because it helps the audience understand, recall, and become comfortable with the branding and products. The campaign can build brand awareness among the target demographic. The Udan Panam campaign helps the brand become top of mind when these consumers are ready to research and build brand awareness.
● The Udan Panam campaign has been extremely beneficial in increasing sales. understand the brand’s target consumer, and it can help the brand reduce the budget of the overall project while simultaneously increasing the effectiveness of the Udan Panam campaign.
● The Udan-Panam campaign’s conversion point is the point at which a recipient of a marketing message takes the desired action.
Overview
We organized one campaign, Udan Panam, for the Alain Gold and Diamonds New Branch Inauguration Ceremony at Karunagapally, Kollam, Kerala. The Udan Panam campaign is one of our most successful marketing campaigns. It’s simple game programming, and we publish a single QR code that people can scan, scratch, and win with. There is a discount offer, a cash price, and better luck at the scratch the next time. As a result, this is extremely beneficial in raising awareness of the Alain Gold and Diamonds brand. Because of the timing, some people are liking this campaign, which will help draw people to the inauguration ceremony. We collect 3,500 data points and remarket using that information. The inauguration is at 11 a.m., but the campaign has people arriving early, so Morning 9 to Night 9 of the Alain Gold Inauguration Ceremonys a popular program.
CONCLUSION
The Udan-Panam campaign case study provides a more complete understanding of brand awareness, sales increases, and conversions. A more complete and accurate marketing strategy for the campaign has been achieved by finding target segments, conducting audience research on the potential customers, and creating an accurate digital marketing campaign. know about your audience and build the strategy to make your event more successful. This is extremely beneficial for brand awareness, sales, and conversions.