Case Study : Santhimadom

introduction Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago. The term “Ayurveda” is derived from the Sanskrit words “Ayur” (life) and “veda” (science or knowledge). Thus, Ayurveda translates to “knowledge of life.” Based on the idea that disease is due to an imbalance or stress in a person’s consciousness, […]

introduction

Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago. The term “Ayurveda” is derived from the Sanskrit words “Ayur” (life) and “veda” (science or knowledge). Thus, Ayurveda translates to “knowledge of life.” Based on the idea that disease is due to an imbalance or stress in a person’s consciousness, Ayurveda encourages certain lifestyle interventions and natural therapies to regain a balance between the body, mind, spirit, and the environment.
The Ayurvedic market is the fastest-growing market worldwide. Day by day, people are switching to Ayurvedic products. Therefore, the demand for Ayurvedic products is increasing all over the world. Therefore, digitalizing the brand and marketing is the best way to promote Ayurvedic products.
Santhimadom Ayurveda is a Kerala-based Ayurvedic medicine manufacturer, and they create a high-quality range of Ayurvedic medicines in India. A year ago, Santhimadom Ayurveda executives contacted us, and at the time of contact, they only had a website that was not SEO friendly. So we completely revamped the website’s content and layout to make it SEO friendly. So far, Santhimadom Ayurveda’s logo and labels are not very attractive to customers. So, after extensive research and competitor analysis, we completely rebranded the Santhimadom Ayurveda logo and label mockup.

CHALLENGES

The main objectives of the digital transformation are then defined, and they depend on the customers’ expectations. This point is very important because each company has different characteristics, and our service aims to adapt to the specific needs of each. With the main goals of Santhimadom Ayurveda defined, we can begin developing the website with product details and an inbound marketing campaign.

OBJECTIVES

● Revamp brand identities such as logos, labels, packages, marketing materials, etc.
● SEO friendly website
● Revamp and manage social media.
● Promoting offline sales by connecting new distributors

INITIATIVES

  • Revamp Brand Identity

A logo redesign is usually a much more dramatic change to your current logo. It can include a new color palette, typography, shapes, icons, and even changes to the way your brand’s name is displayed, but it also involves rethinking the entire brand message that’s behind your logo in the first place.

  • The Old Logo
  • Some options we gave
  • Option 1
  • Option 2
  • Option 3
  • Option 4
  • They Choose :

An effective label needs to attract the customer’s attention and be memorable. Consider the colour, font, graphics, and even shape of the label. Another factor that can add an extra point of difference to your label is embellishments such as foiling or embossing.

  • Labels
  • Mockups
  • Marketing Materials

Marketing materials are any products or content designed to market your company or its products and services to potential customers. Marketing materials can range from samples you give to potential customers to keep, permanent installations in high-visibility areas or digital files that customers can access.

  • SEO friendly eCommerce website

Making a website An SEO-friendly eCommerce website means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for

  • We had done it by

1. Pick the right keywords.
2. Conduct competitor research.
3. Focus on homepage SEO.
4. Simplify your site architecture.

5. Optimize product pages.
6. Use responsive design.
7. Reduce page load speed.
8. Create backlinks. etc

  • Social media

The Social Media revamp includes new cover photos for two social media profiles, your profile information and maximizing your digital presence.

  • It will be done by

1. Automate Your Social Media. As a small business owner, you might feel like you don’t have enough time to spend on social media.
2. Make a plan for your content.
3. Set Strategies Seasonally
4. Evaluate new platforms.

5. Drop a Platform.
6. Check your posts.
7. Update your bios.
8. Do a Competitive Analysis.

  • Promoting offline sales

Increasing offline sales of Santhimadom by connecting with new offline distributors via digital promotion. We invite new distributors to Santhimadom to promote their products to the local market. Also, we get more leads from distributors from selected locations than from the newspaper ad .

CONCLUSION

The Santhimadom case study provided a more complete understanding of the marketing process involved in building brand awareness. Current findings suggest that our marketing and branding methods can build a good brand identity across the market. However, current
marketing techniques can distinguish a brand from its competitors. A more complete and accurate marketing strategy for the Santhimadom brand has been achieved by finding target segments, conducting audienc