Case study : Ayurnano
Build an organic brand online introduction Ayurnano is a dedicated organization focused on the protection of natural ecosystems. The group is responsible to ensure that everyone is provided with the best quality natural products and thereby promoting environmental conservation. Ayurnano follows the extensive, future-oriented, and dynamic approach of human and environmental prosperity in order to […]

Build an organic brand online
introduction
Ayurnano is a dedicated organization focused on the protection of natural ecosystems. The group is responsible to ensure that everyone is provided with the best quality natural products and thereby promoting environmental conservation. Ayurnano follows the extensive, future-oriented, and dynamic approach of human and environmental prosperity in order to operate as a connection between humans and the
environment. The 100% eco-friendly products unveil a new world of fitness.
objectives
- 1) brand design
It typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers
- Logo design
The Ayurnano logo is environmentally friendly, because its designs use color neutrals and earth tones like green,It is beneficial to have a visual representation of what there is to know about ayurnano.

- package design
The packaging designs for Ayurnano are appealing and colorful. Design is a key factor in packaging. Its package design can attract potential customers and set the product apart from the competition. The visual presence represents not only the quality of the product, but should also suggest a clear personality – whether it be quirky, authentic or charming.

- product designing
The design of Ayurnano products is almost always eco-friendly. because eco-design is an approach to designing products and services while considering environmental impact in every phase of the development and life of the product. The aim is to reduce the environmental impacts through a product’s life cycle

- social media theme design
The social media themes are created in the same manner as the eco-friendly themes.Eco-posters can raise environmental awareness by
making our ecological impact visible, and they can support a sustainable lifestyle by giving advice on how to live eco-friendly. Furthermore, the posters can bring nature into the cities by showing pictures of natural ecosystems.

- 2) e-commerce website
An e-commerce website is one that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service. The Ayurnano website is an eco-friendly website, and we list all products and their details. displaying offers and combo offers .

- 3) product listing
Product listing pages are sections on your website that list products according to a category or based on applied filters in a search query. They lead to individualized product detail pages where users can see more information and add items to their cart. Many ayurnano products are listed on Amazon, flipkart and meesho and include product images, videos of the products, product descriptions, and
customer reviews from those who have already purchased them.Providing a detailed description ensures that the customer has all the information at the time of shopping. This may help boost your sales.
- amazon product listing

- flipkart product listing

- meesho

- 4) product line
Researching the market and analyzing how many people like to use eco-friendly products, what products they want, how many products are involved in producing eco-friendly products. After we analyze and produce kids’ brushes and a variety of types of brushes,ear buds, Toungue Cleaner, Ayurnano Bamboo Stainless Steel Flask Water and variety types of ayunano neem wood combs . That is very helpful for sales increases.

- 5) digital marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
- sponser ad
Sponsored ads are a powerful tool for brands selling on digital marketplaces; they unlock greater audience reach, increased conversion
rates, and a better return on ad spend. ayurnano is utilizing sponsored advertisements to raise brand awareness.
- social media
There are three social media platforms in use: Instagram, Facebook, and Twitter. Many variety combos offer uploads to social media, which is very helpful in increasing brand awareness

- 6) offline marketing
offline marketing is any type of marketing that is not done through the internet. This encompasses a wide range of mediums and formats, from TV and radio commercials to billboards and print ads. There are many different types of offline marketing, each with its own advantages and disadvantages.
- Trade Expo
The Business Kerala Trade Expo is organized by the Pravasi Co-operative Society One of the main objectives of the Expo is to train new entrepreneurs and help them launch businesses across Kerala. customers and business people who attended the trade expo in 2022 and expressed interest in ayurnano products, because so many people like eco-friendly products. Ayurnano bamboo tooth brush, Neem wood combs, ear buds, an Ayurnano bamboo pencil, and an Ayurnano bamboo stainless steel flask water are available at the expo.Brush sales are increasing as a result of the
combo offer.

- hamari dukan
Ayurnano’s Hamari Dukan project is a brand store. It provides the world with eco-friendly products that cause no harm to the environment. means the Kerala 14 District 14 Ayurnano brand outlet is opening. If there is only one outlet with 300 shares, 150 belong to the company and 150 to any individual. The store specifies eco-friendly products and organic food items.

- campaign
#stoppluckingneelakurunji #saveneelakurinji
Tourists from all over the world have flocked to idukki to see the unusual bloom which have turned the kallipara hills purple ,situated in santhanpara gram panchayath .the hills have been transformed to purple by the uncommon purple -blue booms, neelakurinji or strobilanthes kunthiana. People are physically leaving massive amounts of plastics rubbish on these priceless flower shrubs in addition to leaving it all around the property.

Ayurnano in association with teamvakeelbro is taking an initiative in clearing all the wastes dumped by the visitors until date joining hands with the santhanpara grama panchayath.


conclusion
Ayurnano’s case study provided a more complete understanding of the marketing processes involved in building an organic brand online. Current findings suggest that our marketing and branding methods can build a good brand identity across the market. However, current marketing techniques can distinguish a brand from its competitors. A more complete and accurate marketing strategy on Ayurnano has been achieved by finding target segments, conducting audience research on the potential customers, and creating an accurate digital marketing campaign.