Group Analysis

Group analysis is used to examine the competitive atmosphere and the rivalry among competitors within an industry. It helps, Identify the strategic direction of the direct state in the industry. This will in turn help shape the strategic moves of your own organization.
Identify the approach used by companies in other strategic groups. In certain difficult situations, your organization can use these substitute paths to success as solutions. Discover untapped opportunities in the industry by revealing the gaps.

Organizations that belong to the same strategic group can be differentiated based on certain characteristics. These include aspects such as;

  • Product quality and features
  • The extent of product/ service diversity
  • Number of market segments served
  • Distribution channels
  • Brand image
  • Degree of vertical integration
  • Price policy
  • Company size
  • Cost position
  • Capacity utilizatio

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