Brand research is the process of gathering and analyzing information about a company’s brand and its relationship with its target audience. It is an essential part of brand management, as it helps companies understand how their brand is perceived by customers, and identify opportunities for improvement. There are a variety of methods that can be used for brand research, including surveys, focus groups, and interviews. Surveys are one of the most common methods, as they are relatively easy to administer and can provide a large amount of data. They can be conducted online, over the phone, or in person, and can be designed to gather information about customers’ perceptions of a brand, their level of brand loyalty, and their likelihood of recommending a brand to others.