Brand Awareness

Brand awareness isn’t about throwing spaghetti at the wall and seeing what sticks. It’s a cultivated, meticulous strategy that requires staying consistent.

Five types of brand awareness

brand recognition

Our brand recognition is the measure of whether a person, when presented with a brand name, can identify what that brand does.

brand recall

Brand recall is when a person is able to name a brand. There are two subtypes:
Aided brand recall
Unaided brand recall

top of mind

Top of mind refers to the first brand a person thinks of when given a category.

visual branding

Visual branding is when a customer is able to identify a brand, independently of its name. The key to visual branding is all about the colors, images, symbols, and packaging of a brand – the brand’s “look and feel”, rather than its moniker

brand dominance

When it comes to brand awareness, brand dominance is the holy grail. It refers to a
customer’s ability to recall, when asked, only one brand in a particular category.

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Visual branding is when a customer is able to identify a brand, independently of its name. The key to visual branding is all about the colors, images, symbols, and packaging of a brand – the brand’s “look and feel”, rather than its moniker

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